Skip to content
Jeremiah Williams Acoustic

Jeremiah Williams

Artist, Musician, Photographer, Writer, Web Designer

  • Tour Dates
  • Photography
    • Artistic
    • Travel
    • Nature
    • Events
    • Portraits
  • Writing
    • Prose
    • Poetry
    • Review
    • Web Design
    • Self help
    • Short Fiction
    • Stroudsburg
  • Illustration
    • Logos
  • Audio / Video
    • Music
    • Radio
    • Video
    • Television
  • IG
  • Who am I?
    • Professional
    • Personal
    • Musician
  • Connect

Logos

Posted on 28 Dec ’1312 Feb ’14

Logo Re-Design For Tri-State Pregnancy

About 1 week ago I was asked to take on a small project, to redesign a logo for a non-profit pregnancy services organization. In the next few paragraphs I will share my process with you.

The first thing was to look at their website and gather data about what they already had.

Tri-State Pregnancy Logo
Here is a proposal for the redesigned Tri-State Pregnancy Logo

Right from the beginning I saw some major problems with their existing logo design. The site is supposed to make a emotional connection with mostly women who are between the ages of 15 to 25 roughly.  The colors are terrible. They are very masculine and software company oriented. The vines appear as outstretched throned bushes much like the vines in the movie cinderella when she falls into the deep eternal sleep. Not a good connotation for a pregnancy website to have. This was clearly done by a website builder with very little knowledge about how to make an emotional connection with the consumer. The first thing I set out to do was to find a more suitable idea for a pregnancy website.

Old Tri-state Pregnancy Logo

The clues I took were simple. First off, Tri-State means triangle to me, since there are three states or three points of a triangle. Secondly, I decided to stylize the beautiful curve of a pregnant belly with a belly button. Then I decided to add a cute little question mark to the design so it would appeal to those who have questions about what they could do about their pregnancy situation. So I took a question mark and added a spiral in illustrator to it then gave it a stroke to accent it slightly. I wanted it to look like a question mark, not to be a question mark.

Next, I endeavored to create a color palette. I have read enough about color theory and marketing to realize that girls like pinks and purples and variances thereof. So there it was now everything looked good except the typography.

I use mostly the Google Web-font library for my website design, so I decided to test the wording out with these 2500 or so fonts. I really liked the more informal fonts, but hopefully we all know that the readability of the logo gets sacrificed tremendously when we choose a handwritten or script font face. So I knew I had to be careful and ended up using a savoy LET plain 1.0 for the script face. I also liked Alice and lowan old-style for their simplicity and legibility. I finally went with Della Respira because I like the smaller more modern feet of the serif and the roundness of the capital “C” and the width of the capital “T”. I also liked the way it went well with a triangular shape because of the angled counter on the lowercase “e” and the angle of the slanted descender on the lowercase “y”.

So there is a peek inside my process, now if I could only guarantee that the client will fall in love with everything I do, I will be satisfied. We all know that the thrill is in the unknowing and then finding our later that the client hose your design.

Peace and good luck to you all.

Recent Posts

  • Streaming Music Services & The New/Unknown Artist
  • An Excerpt From “Winter is Coming” composed by Jeremiah Williams
  • Poconos Musician – Jeremiah Williams – 2019 Schedule
  • Origins Gallery – Downtown Stroudsburg – Poconos
  • The Cure – Lovesong – Acoustic Version by Jeremiah Williams

Categories

  • Artistic
  • Audio / Video
  • Entertainment
  • Faces
  • FYI
  • Illustration
  • journalism
  • Logos
  • Music
  • Music Business
  • Musician
  • Natural Beauty
  • Nature
  • Outdoor
  • Photography
  • Poetry
  • Prose
  • Radio
  • Review
  • Self help
  • Short Fiction
  • Special Events
  • Stroudsburg
  • Tech News
  • Television
  • Traveling Abroad
  • Tutoring
  • Video
  • Web Design
  • Who Am I?
  • Writing

Thanks for Visiting. Free Music Below!

Centralized Music services, like spotify, are sprouting up everywhere. For less than the price of one cd, you could have access to millions of songs and play them whenever you want. I, Jeremiah Williams, use this service because its awesome!
Spotify

Cyber Bullying

  • Tour Dates
  • Photography
  • Writing
  • Illustration
  • Audio / Video
  • IG
  • Who am I?
  • Connect
Privacy Policy Proudly powered by WordPress
Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google
Save